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Media Relations Officer


  • PETA Foundation
  • 10/24/20
  • Washington, DC
  • 20036
  • Based on experience / Yearly
  • Full-Time
Position Objective:
Media relationships are critical to PETA's methodology, and the media relations team is a crucial part of PETA's U.S. and international media campaign strategy. The media relations team develops and maintains relationships with the media, helps develop stories about PETA's work, and sets the approach for the presentation of those stories. The media relations officer will be a crucial part of that team and will be responsible for helping ensure its success for PETA.

Primary Responsibilities and Duties:
Establish, develop and maintain contacts with reporters, editors, podcast hosts, and producers who cover, or would be interested in covering, issues related to PETAs work, across all media platforms.
Research and identify appropriate local and national media outlets and podcasts for placing coverage of PETA's efforts, including critical investigative, legal, and corporate animal-protection campaigns.
Develop story ideas to highlight PETAs work, particularly the organizations lesser-known efforts.
Draft creative, concise, and interesting story pitches.
Keep up to date on job transitions/changes in the journalism industry.
Monitor trends in media coverage and news readership.
Represent the organization to the media.
Perform any other duties assigned by the supervisor

Qualifications:
Degree in a related field or equivalent experience
Minimum of 5 years of media relations experience
Demonstrated extensive knowledge of the media industry
Excellent working knowledge of print, broadcast, and online media outlets
Established relationship with national US reporters and editors preferred
Interest in animal rights issues and PETA campaigns
Demonstrated ability to build effective relationships and deal with a variety of people in a professional manner
Proven exceptional written and verbal communication skills
Proven excellent organizational skills and attention to detail
Proven ability to work well under pressure and meet deadlines
Professional appearance and adherence to a healthy vegan lifestyle
Support for PETA's philosophy and the ability to advocate PETA's positions professionally
Commitment to the objectives of the organization


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