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Integrated Communications Coordinator


  • Eskenazi Health
  • 04/11/19
  • Indianapolis, IN
  • 46202
  • Based on Experience / Yearly
  • Full-Time
JOB SUMMARY:

In collaboration with the Public Affairs and Communications team, the Integrated Communications Coordinator assists with the development and coordination of internal and external public relations activities for Eskenazi Health.

ESSENTIAL JOB FUNCTIONS:


Participates in the development and implementation of communication strategies to enhance the positive image of Eskenazi Health
Serves as the primary Public Affairs and Communications team liaison to the Eskenazi Health Foundation, Food and Nutrition Services, trauma, emergency, orthopedics, and burn service lines; engages other team members as necessary to provide complete service to these clients, or to Epic, Information Services, Clinical Informatics, primary care and mental health (Eskenazi Health Midtown Community Mental Health) service lines; engages other team members as necessary to provide complete service to these clients
Oversees communication to physicians, serving as editor and writer for physician-targeted e-newsletters; leads the use of other communication tools for primary care, serving as editor and writer for primary care-targeted e-newsletters; leads the use of other communication tools such as customized messaging through the primary care phone system
Executes strategies to grow referrals to trauma, emergency, orthopedics and burn service lines by engaging physicians, nursing and other health care providers, health system leaders, EMS agencies, community leaders and the general public in geo-targeted areas of the Midwest as evidenced by increased service line patient visit volumes; responsible for creation and ongoing management of a project-focused communications calendar for Epic/IS integration; drives communication about patient portaling, and new patient services provided in conjunction with the Epic EHR
Partners with assigned service line leaders to establish consistent feedback mechanism for physicians, EMS agencies and health systems referring/transferring patients to Eskenazi Health, or primary care and mental health service lines by physicians, nursing and other health care providers, health system leaders, community leaders and the general public as evidenced by increased service line patient visit volumes
Oversees sponsorship activities for assigned service lines
Assists with maintaining and updating assigned service line information on Eskenazi Healths external website as well as the internal Eskenazi Health intranet site
Works with assigned service lines to plan and prepare messaging for physicians and staff
Coordinates photography for marketing materials and other activities as needed
Coordinates the development of communications tactics which may include newsletters, direct-mail pieces, brochures, collateral, videos, print and radio advertising, annual reports and other projects identified through the outreach planning process
Assists with design work
Assists with communications from providers and clinical departments in the form of letters, scripts, etc. to ensure clear, concise communication that is in line with the Eskenazi Health brand
Assists with coordination of the videography conducted by outside agencies for marketing purposes
Serves as a staff writer and editor on appropriate internal and external publications and other communication tools
May respond to inquiries from news media and coordinate the release of information on a 24-hour basis when on call
Serves as the backup for other Communications Coordinator when needed, including but not limited to the daily email, newsletter and intranet/internet duties

JOB REQUIREMENTS:


Bachelors degree in Telecommunications, Communications, Marketing, Public Relations, Journalism or related discipline required
Two years of progressive professional experience in communications preferred
Willingness and ability to travel locally when appropriate and work weekends and evenings on an as-needed basis
Valid Indiana driver's license that meets Eskenazi Healths driving policy requirements

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