Senior Public Relations Director

Salary: competitive / Yearly	Location: Grand Rapids, MI
Type: Full-Time

Senior Public Relations Director

Senior Public Relations Director
Location: Grand Rapids, MI
Relocation provided

Our client is a division of one of the leading English-language publishers in the world.

• Increase our Client’s impact and share of voice in the media.
• Direct outside PR agency and freelancer relationships.
• Lead and manage a team of 1-2 inside PR managers.
• Direct the product specific public relations efforts for our Client’s authors, brands and books.
• Create effective communication and PR campaigns to increase awareness of and build our Client’s brands into trustmarks with consumers, retailers, and authors.
• Provide excellent, proactive PR campaigns to increase awareness and sales of our Client’s products, and increase internal and external customer satisfaction.
• Increase strategic partnership and influence in the organization.
• Provide and direct PR strategy and counsel to product-specific PR campaigns
• Manage workflows within the publicity team to ensure maximum synergy and team effectiveness.
• Communicate to the media regarding new product releases, best-selling backlist products, and titles that speak to news-breaking events and trends.
• Secure and drive interviews and media attention for our Client’s authors, contributors, and related spokespeople for maximum sales and brand impact.
• Manage the product specific publicity budget.
• Create mutually beneficial relationships with product marketing directors, promotions managers, media contacts as well as key authors.
• Direct public relations activities at industry trade shows.
• Create strategy with public relations representatives at partnering organizations to optimize results for our Client’s and its products.
• Measure, analyze and report on media coverage as appropriate.
• With the VP of Internet/Corporate Communications, oversee our Client’s web newsroom to ensure the content is up to date, accurate, clear, and valuable to our media partners.

Requirements:
• 10 years experience in publicity, and corporate communications
• Experience in managing projects and budgets with diverse internal and external resource
• Proven media relations record with established relationships
• Experience in print of broadcast media
• Excellent writing and editing skills
• Ability to think creatively and strategically
• Excellent communication skills
• Ability to develop and maintain interpersonal relationships
• Team oriented attitude
• Creative and Innovative

Ideal Candidate:
• Master’s Degree in a related area
• Experience and knowledge of publishing industry or related field

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